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| Transcon Welcomes... Shane Michelson ![]() |
We are pleased to announce that Shane Michelson has joined the Transcon Team. Transcon Livestock Corp is very excited to announce that Shane Michelson has accepted the position of Saskatchewan fieldman. Shane and his wife and their two children, co-manage his parents successful 9000 acre grain farm about 1 hour northeast of Regina, Sask. near the town of Lipton. The Michelson families also operate an excellent Simmental and Limousin commercial herd. Shane also maintains a small nucleus of high quality registered Black Angus and Charolais. Shane has gained a reputation as one of the best in the business for presenting cattle at some of the most major shows in North America including Denver's National Western and Regina's Agribition. Shane's presence combined with his great people skills and his incredible business sense will make him a fitting addition to the Transcon Team. |
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| Glenn Norton ![]() |
Glenn was born and raised at Drayton Valley, AB and their family started breeding Simmental in 1972. He was involved with 4-H and the YCS programs and showed cattle at Farmfair and Agribition, with many championships over two decades. As Norton Simmentals they sold their bulls at the ASA Camrose Bull Sale and then the Top Guns Bull Sale. In 2006 they dispersed their 200 head cowherd in a very well-received dispersal sale. |
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Shellaine is part of a large ranching operation west of Okotoks. They have a large commercial cowherd running Simmental and Angus bulls. Shellaine had a Purebred Saler herd years ago and fully understands the paperwork needed in this business. She is the most competent person we have had in our history for inputting pedigree information, footnotes, etc and helps Heather with transferring papers, etc. She was an extremely valuable addition to The Team. | |
Jay Good![]() |
Jay started with Transcon in 1996. Jay grew up in a purebred beef family in Central Alberta, then when his dad dispersed, ran a successful business managing show strings at major shows in Canada and the U.S. Jay's youth, enthusiasm, cattle knowledge, and love of the Simmental breed and its breeders has quickly gained him a stature and credibility. Jay's visits to over 200 farms every year communicating with breeders keeps him in tune with what breeder's big and small need. Jay's success as an order buyer also is unprecedented and he has very quickly gained the confidence of buyers who allow him to represent them at the sale in their absence. Jay's manner on the auction block with the auctioneer is as good, or better, than any other in this field. He understands that his job is to enhance the value of the animal in the sale ring. His knowledge of the program behind the sale animal, gained while doing farm visits, is invaluable to the marketing of the animal. |
James Roger Good "Somebody hand this boy a microphone" |
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Bob James ![]() |
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Heather James ![]() |
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Bob Wilson![]() |
Bob Wilson joined Transcon in 1971 and with the exception of a couple of short stints in other livestock associated fields, has been here ever since. Bob is "Mr Cool", but not in the modern sense. He just quietly does the job whether it is checking tattoos of sale animals, assisting with the sale order, clerking and settling the sale, or order buying while he is doing all of the above. He is just, "Competent Bob". He has likely bought more animals for absentee buyers than anyone past or present in this business. |
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Rodney James![]() |
Rodney James is now officially retired, but he is still
proud to wear a Transcon cap and is seen at quite a few sales still
(when the sales don't interfere with his travelling). Rodney has been in various aspects of the purebred beef business most of his working life. He was one of the founders of the Canadian Charolais Association in 1959, became General Manager in 1962, and during his tenure organized the importation and transportation of the first Charolais direct from Europe and subsequently the other European breeds. In 1966 he was a founding partner of the Canadian Charolais Banner and the following year saw his introduction into the purebred beef sales management business when Charcan Services Ltd. was formed to specifically manage Charolais sales. As the other new European breeds made their way to Canada there was an obvious need to market them and therefore Transcon Livestock was launched. |
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