Transcon Team

Jay Good
Jay Good

Jay started with Transcon in 1996. Jay grew up in a purebred beef family in Central Alberta, then when his dad dispersed, ran a successful business managing show strings at major shows in Canada and the U.S. Jay's youth, enthusiasm, cattle knowledge, and love of the Simmental breed and its breeders has quickly gained him a stature and credibility.

Jay's visits to over 200 farms every year communicating with breeders keeps him in tune with what breeder's big and small need. Jay's success as an order buyer also is unprecedented and he has very quickly gained the confidence of buyers who allow him to represent them at the sale in their absence. Jay's manner on the auction block with the auctioneer is as good, or better, than any other in this field. He understands that his job is to enhance the value of the animal in the sale ring. His knowledge of the program behind the sale animal, gained while doing farm visits, is invaluable to the marketing of the animal.

Jay Good
James Roger Good


Bob Wilson
Bob Wilson
Bob Wilson is the true veteran of the team, logging more than 40 years for Transcon Livestock.  The honest integrity that Transcon has acquired for its business practices has to be credited a lot to Bob Wilson.  Bob's integrity, morals and appreciation for family values makes him one of the greatest assets Trancon Livestock has ever had.


Glenn Norton

Glenn was born and raised at Drayton Valley, AB and their family started breeding Simmental in 1972.  He was involved with 4-H and the YCS programs and showed cattle at Farmfair and Agribition, with many championships over two decades.  As Norton Simmentals they sold their bulls at the ASA Camrose Bull Sale and then the Top Guns Bull Sale.  In 2006 they dispersed their 200 head cowherd in a very well-received dispersal sale.

Since then, Glenn has stayed on the farm calving 160 head of crossbred cows in April and May, raising his two boys Ryan & Riley with the help of his wife Michelle.

Their boys are now starting school which leaves Glenn more time for this new endeavor.  Glenn brings more than 25 years of experience in this business to Transcon and we are glad to have him on The Team.



Shane-Michelson
Shane Michelson from Lipton, Saskatchewan became a part of The Transcon Team in the fall of 2009.  Shane's experience operating his own 9000 acre grain farm Northeast of Regina brings a hands on agricultural business persona and wealth of experience.  

Shane made a fast rise as one the most respected "fitters" in the business utilizing his talents for himself and others at some of North
America's most prestigious shows, namely Regina's Canadian Western Agribition and Denver's National Western Stock Show plus others. Beyond the show allies, Shane has the ability to see the big picture and realize the complicated role professional sales management can provide to breeders.  

Shane is an incredibly ambitious individual who loves to work hard and stay busy. We appreciate the time Shane gives to Transcon with his busy lifestyle and value his knowledge, opinions and personality.


Darren Paget
Proudly and excitedly, the Transcon Team would like to announce that Darren Paget has joined us as a full time fieldman.  Darren's background as both a Charolais and Simmental breeder validates his appointment to this position.  His knowledge of both breeds only adds more expertise and enhanced service to Transcon Livestock clientelle.  Darren's honesty and business integrity naturally blends him into the reputation that Transcon Livestock has earned.  His pleasant demeanor also sets him apart as an obvious choice to join our team. Welcome aboard Darren!


Kelly Richardson

Kelly Richardson is the new office administrator. Kelly, with her children, Caleb & Carisa, operate Shadow Mountain Simmentals. Kelly is no stranger to operating a professionally run office and has extensive experience in the oil patch doing just that.  Her hand’s on experience with Simmental cattle and love of the breed only makes her more knowledgeable and conscientious about your needs as a Transcon client. 



Sandra Smith
Sandra Smith will be assisting us with our business management, and we are happy to be able to utilize her numerous years of banking experience and 25 years of experience as a Simmental breeder.  As most of you are aware, the name Smith Simmentals comes with the highest reputation in the business, especially as leaders and confidantes in the very successful Fleck Select and Bull Spectrum sales.